Net Quotient and M2K Expand Alliance That Builds Web-based Businesses

AUSTIN, Texas, and NEW YORK, Jan. 18 /PRNewswire/ -- Net Quotient Consulting Group and M2K are expanding their Mercanteer^TM strategic alliance, which designs and builds e-commerce Web sites for dot-com companies and brick-and-mortar businesses.

Mercanteer builds and promotes Web-based businesses by integrating strategic consulting, graphic design, media and creative services from M2k, www.m2k.com, an interactive agency, with the application design, development, back-end systems and technical services of Net Quotient, www.netquotient.com, a consultancy that develops Internet-based business solutions to bring businesses to the Web.

The two companies established Mercanteer in 1999. Pilot-stage projects included designing and building several large electronic commerce sites, including smartpromo.com, a business-to-business service selling promotional items.

Expansion of the strategic alliance begins with a series of "BreakfastClick" events in Dallas and Austin, Texas, that show executives how to implement winning concepts and strategies for Internet-based electronic commerce.

The BreakfastClick events are also sponsored by EarthWeb, the leading provider of Internet-based online services to the IT industry.

Net Quotient and M2K plan to roll out additional services throughout the balance of calendar 2000.

Breakfastclick launches Jan. 26, 2000 in Austin and Jan. 27 in Dallas.

Guest speaker for the first BreakfastClick events, focusing on "new revenue models," is James Lanzone, vice president of marketing and co-founder of eTour.com, a service that rewards users as it helps them discover new Web sites among hundreds of interests and hobbies. According to online research Media Metrix, eTour.com is ranked in the top 20 Web sites for minutes spent per user, and in the top 40 in pages viewed, per user, per month.

About M2K

Based in Austin, M2K specializes in Interaction Advertising^TM -- advertising designed to engage the recipient and move them to take action. M2K understands the entire brand-to-sale continuum and applies strategic creative thinking to every phase of this continuum, from building the brand to making the sale. M2K's services include brand identity programs, Internet advertising and marketing, and Web site development, with a special focus on e-commerce and extranet sites. M2K's creative, media and technology groups are united around a common belief: "the idea is to sell something^TM"

About Net Quotient

Net Quotient Consulting Group, www.netquotient.com, is a consultancy that develops Internet-based business solutions that bring businesses to the Web.

Net Quotient customers include Continental Airlines, CVS Pharmacies, Ericsson, First American, Hoover's Inc. and New York Life, among others.

Specific Net Quotient services include electronic commerce and Internet development, Web interfaces to corporate databases, including legacy data, as well as Web server design, Java application development and custom Web page design.

Founded in 1995, Net Quotient is majority-owned by Applicom Software Industries Ltd., a member of Formula Systems Ltd. (Nasdaq: FORTY - news). Net Quotient's headquarters are located in New York City, with offices in Austin, Boston, Chicago and London.