Net Quotient and M2K Expand Alliance That Builds Web-based Businesses

AUSTIN, Texas - The breakfast events that show executives in Austin and Dallas how to implement winning concepts and strategies for Internet-based businesses launch for 2000 with a guest speaker from one of the top 20 Web sites.

BreakfastClick, an electronic commerce, Internet marketing breakfast and "the best way to click start your day," is scheduled for Jan. 26, 2000 in Austin and Jan. 27 in Dallas.

Business executives are invited to attend by registering online at www.breakfastclick.com or by calling 512-448-7791, ext. 118.

Guest speaker for the first events, focusing on "new revenue models," is James Lanzone, vice president of marketing and co-founder of eTour.com, a service that rewards users as it helps them discover new Web sites among hundreds of interests and hobbies. According to online research Media Metrix, eTour.com is ranked in the top 20 Web sites for minutes spent per user, and in the top 40 in pages viewed, per user, per month.

BreakfastClick is hosted by M2K and Net Quotient Consulting Group, two companies with offices in Austin and a strategic alliance called Mercanteer^TM, which designs and builds e-commerce Web sites for dot-com companies and brick-and-mortar businesses.

BreakfastClick events are also sponsored by EarthWeb, the leading provider of Internet-based online services to the IT industry.

About M2K

Based in Austin, M2K specializes in Interaction Advertising^TM -- advertising designed to engage the recipient and move them to take action. M2K understands the entire brand-to-sale continuum and applies strategic creative thinking to every phase of this continuum, from building the brand to making the sale. M2K's services include brand identity programs, Internet advertising and marketing, and Web site development, with a special focus on e-commerce and extranet sites. M2K's creative, media and technology groups are united around a common belief: "the idea is to sell something^TM."

About Net Quotient

Net Quotient Consulting Group, www.netquotient.com, is a consultancy that develops Internet-based business solutions that bring businesses to the Web.

Net Quotient customers include Continental Airlines, CVS Pharmacies, Ericsson, First American, Hoover's Inc. and New York Life, among others.

Specific Net Quotient services include electronic commerce and Internet development, Web interfaces to corporate databases, including legacy data, as well as Web server design, Java application development and custom Web page design.

Founded in 1995, Net Quotient is majority-owned by Applicom Software Industries Ltd., a member of Formula Systems Ltd. (Nasdaq: FORTY - news). Net Quotient's headquarters are located in New York City, with offices in Austin, Boston, Chicago and London.