Magic Software Enterprises Receives Excellence Award for Its Innovative CRM Products

IRVINE, Calif.--(BUSINESS WIRE)--April 27, 2000-- Magic Software Enterprises (Nasdaq:MGIC - news), a leading provider of state-of-the-art development technology and business applications, Thursday announced that it has received a CRM Excellence Award from Technology Marketing Corp. (TMC), publisher of Communications Solutions(TM), C@LL CENTER CRM Solutions(TM) and INTERNET TELEPHONY(TM) magazines.

TMC, the customer relationship management (CRM) industry's leading source of news and product information since 1982, will present the award to Magic at a dinner scheduled to be held Thursday evening in Washington, D.C. The award recognizes Magic for helping lead the CRM industry into the 21st century with its innovative products.

In addition, Magic has been selected as a dual finalist by the American Electronics Association (AEA) for its Annual High Tech Awards event. The company is one of 15 finalists in the "Innovative Product/Technology" category for its suite of CRM products, and one of seven finalists in the "Outstanding Public Company" category.

During 1999, Magic posted record revenues and profits as a result of its strong management and transition into the e-commerce and CRM solutions areas. AEA will announce the winners at an awards ceremony to be held in California on May 18, 2000.

The Magic CRM Suite

Magic introduced its CRM suite at the beginning of this year. Last month, it launched Magic eService(TM), a Web-based customer service management system that streamlines service workflow and provides businesses with "real-time business pulsing."

Magic eService is the first of several applications that together will make up the complete Magic suite of CRM solutions, which is designed to enhance customer satisfaction and enable higher levels of corporate profitability.

The other modules in the suite include Magic eContact(TM) and two other solutions, Magic eSales(TM) and Magic eCapture(TM), which are scheduled to be released later this year. A white paper describing the Magic CRM suite and a demo of the product is available at the Magic Web site, http://www.magic-sw.com/crm.

All of the applications in the Magic CRM suite are based upon the company's highly productive, core application development technology, and can be easily integrated, either independently or as part of a total solution, into existing front- and back-office systems.

In addition, enterprises can easily integrate Magic's award-winning business-to-business e-commerce solution, Magic eMerchant(TM), with its CRM suite of applications.

"Magic is extremely pleased to receive this recognition," said Israel Teiblum, president of Magic. "We will continue to bring to market innovative products that enable companies to achieve new levels of productivity and profitability."

About TMC

Nadji Tehrani founded Technology Marketing Corp. in 1972 as a publishing company adhering to the highest standards of ethics and professional journalism. Now known as TMC(TM), the company began by publishing trade magazines for the chemical coatings field.

In 1982, TMC became the first company to address the needs of CRM industry, introducing a series of publications dedicated to providing business and technical information on how to more effectively equip and manage today's call center.

Currently, the company is the publisher of Communications Solutions, C@LL CENTER CRM Solutions, and INTERNET TELEPHONY magazines, and is considered the leading source of new product information in the CRM industry. With headquarters in Connecticut, the company's Web site is http://www.tmcnet.com/.

About AEA

The American Electronics Association is the nation's largest high-tech trade group, representing more than 3,000 U.S.-based technology companies. Membership spans the industry product and service spectrum, from semiconductors and software to computers, Internet and telecommunications systems and services.

With 18 regional U.S. councils and offices in Brussels, Belgium; Tokyo and Beijing, AEA offers a unique global policy grassroots capability and a wide portfolio of valuable business services and products for the high-tech industry. For 56 years, AEA has been the accepted voice of the U.S. technology community.

About Magic Software

Magic Software Enterprises, a member of the Formula Group (Nasdaq: FORTY - news), develops, markets and supports software development and deployment technology that enables enterprises to accelerate the process of building and deploying applications that can be rapidly customized and integrated with existing systems.

Magic technology, applications and professional services are available through a global network of subsidiaries, distributors and Magic solutions partners in approximately 50 countries. The company's North American subsidiary is located at 1642 Kaiser Ave., Irvine, Calif. 92614, telephone 949/250-1718, fax 949/250-7404, http://www.magic-sw.com/.

The Formula Group is an international information technology company principally engaged, through its subsidiaries and affiliates, in providing software consulting services, developing proprietary software products and producing computer-based solutions.

Except for the historical information contained herein, the matters discussed in this news release include forward-looking statements that may involve a number of risks and uncertainties. Actual results may vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product demand, the impact of competitive products and pricing, changing economic conditions, both here and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in the company's most recent annual report and other filings with the Securities and Exchange Commission.

Contact:
Magic Software Enterprises, Irvine
Katharine Hanley, 949/250-1718 (ext. 220)
e-mail: khanley@magic-sw.com