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Thursday July 25, 12:11 pm Eastern Time
Magic Software Introduces Magic eDeveloper In China
Launch Event Attracts Several Hundred Developers And Journalists
IRVINE, Calif.--(BUSINESS WIRE)--July 25, 2002--Magic Software
Enterprises (Nasdaq:MGIC - News), a leading provider of application
development technology and business solutions today announced the
introduction of Magic eDeveloper (www.magicsoftware.com/edeveloper)
into the Chinese market.
Several hundred developers, partners and journalists attended the
launch event that was held last week in Beijing.
The Magic China Launch event was organized by Magic China, Magic
Software Enterprises' Chinese distributor and a subsidiary of the
Beijing Capital Group, the China Center for Information Industry
Development (CCID), a government authorized organization under the
Ministry of Information Industry and Tafnit Communications, Magic
Software Enterprises' consultant in China. The event attracted a great
deal of attention and was covered by journalists from China Computer
World, Computer Partner World, Software Engineer, China Digital Life,
CCTV, BJTV and Sina, amongst others.
The release of Magic eDeveloper in Chinese demonstrates Magic
Software's recognition of China's importance as a growing market for
technology and the company's commitment to supporting application
development in local languages. China now joins the 50-plus countries
in which Magic eDeveloper is already available.
"Magic Software is pleased that our flagship technology, Magic
eDeveloper, is now making inroads into China," said Menachem Hasfari,
chief executive officer of Magic Software Enterprises. "We look
forward to watching our Chinese partners and developers provide their
customers with rapid return on IT investments using Magic eDeveloper."
In fact, Chinese clients are already endorsing Magic eDeveloper.
Magic China, whose main office is in Beijing, has signed up several
new partners and system integrators including the Sinosoft Group, a
large Beijing software company.
"We see great potential for Magic eDeveloper in the Chinese
market," said Wu Min, chief executive officer of Magic China. "We
expect that Magic eDeveloper will provide the productivity, speed of
development and rapid customization and integration needed to answer
the country's growing demand for enterprise software and services."
Magic eDeveloper provides a revolutionary framework for rapidly
developing, deploying and customizing complex interactive Web and
client/server solutions. Applications developed with Magic eDeveloper
allow companies to utilize their existing business processes and
legacy investments to meet specific enterprise needs.
Magic eDeveloper provides the portability and scalability crucial
for today's dynamic business environment, as well as the advantage of
a uniform application paradigm regardless of architecture (Web,
Client/Server, Mobile, LAN/WAN), Operating System (Windows, Linux,
UNIX, iSeries), DBMS (DB2/UDB, Oracle, Informix, MS SQL Server,
Pervasive, etc.), or Platform (.NET, J2EE).
About Magic Software Enterprises
Magic Software Enterprises, a member of the Formula Systems group
(Nasdaq:FORTY - News), develops, markets and supports software development
and deployment technology that enables enterprises to accelerate the
process of building and deploying applications that can be rapidly
customized and integrated with existing systems. Magic technology,
applications and professional services are available through a global
network of subsidiaries, distributors and Magic solutions partners in
approximately 50 countries. The company's North American subsidiary is
located at 13710 Redhill Avenue #270, Irvine, CA 92614-5637, telephone
800/345-6244, 949/250-1718, fax 949/250-7404,
http://www.magicsoftware.com.
Formula Systems is a global information technology company
principally engaged, through its subsidiaries and affiliates, in
providing software consulting services, developing proprietary
software products and providing computer-based business solutions.
Except for the historical information contained herein, the
matters discussed in this news release include forward-looking
statements that may involve a number of risks and uncertainties.
Actual results may vary significantly based upon a number of factors
including, but not limited to, risks in product and technology
development, market acceptance of new products and continuing product
conditions, both here and abroad, release and sales of new products by
strategic resellers and customers, and other risk factors detailed in
the company's most recent annual report and other filings with the
Securities and Exchange Commission.
Contact:
Magic Software Enterprises, Irvine
David Leichner, 949/250-1718 ext. 299
davidl@magicsoftware.com
 
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